Start Your Own SMM Panel: A Reseller Guide

How to become an SMM panel reseller, choose a provider, set your prices, and what to watch out for when running a panel.

2026-10-09

How a reseller panel works

A reseller panel sells services to customers and passes the actual delivery to a provider panel via API. The difference between what the customer pays and the provider's price is your profit.

You can build your own panel software, or use an off-the-shelf panel script that supports the standard SMM API v2.

Choosing a provider

Your provider directly determines customer satisfaction. Check the following.

  • Whether they support the standard SMM API v2
  • Whether undelivered quantity is refunded automatically
  • Whether orders start quickly
  • Whether service IDs change often
  • Whether web and API prices are the same

Setting your prices

Set your selling price by adding your desired margin to the provider's price per 1,000. Costs for country-targeted services vary by country, so it's best to set prices per country.

Rather than just cutting prices, clearly explaining start speed and refund rules to your customers reduces inquiries and disputes.

Using STAR SMM Panel as your provider

We run our Instagram services ourselves, so there's no middleman margin, and you get services targeted to 16 countries through the same API. Your API key is issued as soon as you sign up, and API orders get the same prices as the website.

Order now

Create an account without an email, check prices per 1,000 and place your order.